Theory we used:
For designing this final map we used the design techniques described by Colin Ware in his book “Visual Thinking for Design"
There are a few subtle things to point the user in the “right” direction. Subtleness was the main point we had thought about. Actually still letting participants have a choice. Main techniques were:
- Colour contrast.
- Occlusion on the spot with the new church and delftware store.
- Graphical objects ordered spacially.
- Graphical objects having the same shape.
- Storytelling
Conclusions from the test:
There are some factors on which the map has no influence. When we try to include all the useful information for tourist it comes to our attention that most tourists already have plans. The following reasons people have mentioned that we did not have influence on:
- “I always want food first, so I go to the nearest restaurant” (on route p, clockwise)
- “I always want to take the straight roads first” (on route p, clockwise, and route k.)
- “At the end I want to take the tram again, I would be too tired” (on route k, anti-clockwise)
- “The war museum is closest so I will go there first”
There were a total of 24 participants for our test. We showed them either the p-route or k-route map first. Then we showed the second map and let them point out the difference. The picture above shows on which points the users saw differences. Though they saw that the colours were changed the most it did not seem te have much influence on their choice.
Results for route K.
Results for route P.
It is noticeable that for both route we had the same results. This could indicate that people have a strong idea to where they want to go. The techniques might work better in a more abstract setting but then the map would be less. The proximity and shorter distance towards the war museum probably makes users go first counter-clockwise.
Testwebsites:
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